Unit 3 Brief Proposal. LO1: Be able to create a proposal with sample material form an original media product to a client brief.

 

Purpose 

I am planning on creating an audio visual product to promote a company. This will be a promotional video for Sine Fm and their presenters. My product will be of professional quality showing a range of presenters, it will also include shots of the media rooms and the live room. This product will be used to promote the presenters of Sine FM.  

Form and Genre 

In this video I will include a range of presenters of different age groups and also the rooms they use as part of the radio station. The interviews with the presenters include five of the same questions I have asked the presenters. The question will appear on the screen then clips of the presenters will follow after, for example question 1 will appear the a clip of one presenter answering will play then followed by another presenter answering the same question. I will also include a demonstration of one of the DJ's setting up his shot and showing off his skills. 

Purposed content

The main camera shot would be a wide shot or a medium close up. There will be background music in the video. The lighting won't change since each shot is basically the same, the background will vary in the clips with one interview taking place in one the media rooms and another video being in the live broadcast room. There will also be a POV shot walking into the green room and panning up to the logo.          

Target audience 

The demographic of this promotional video is mainly older people ranging from early 20s to 60 , I also think that all genders would watch this. It will also be a for mainly local people to watch .It will mainly be a mainstream product since it targets pretty much everyone however the music they play is more mainstream. I am also targeting this to a range of ethnic and cultural groups and also a range of sexuality’s. The main  social grade this is targeted at stem from  C2 and upwards are also my main demographic. I am mainly looking at people in the  psychographic profile mainstreamers with this product since the radio station again plays more mainstream music but another psychographic profile I am aiming at are part of the resigned profile. 

Inspiration

I  have watched  a radio station promotional video on YouTube for Pioneer DJ radio, this is a good example because its another radio station based in the UK and it also shows the different presenters that work there which is what my product is promoting. It also shows off the different rooms they have. Further more I have also watched over promotional videos that interview their presenters and watched how they structure their videos with showing clips of the presenters talking with a voice over of another presenter talking what they do and their experiences. 

Resources and Personnel. 

The equipment needed for my product includes a camera to film the interviews, I also need a tripod to put the camera on since the shots will be on a tripod. I need lighting equipment even tho natural lighting has some effect on the video using lighting equipment will make the video brighter but also give some glow to their faces. When thinking about software I will use the main one is adobe premier since it is a video editor it is probably the main software. Personnel needed includes a director since they will know how they want to structure the video, who needs to be in the video and where too position the camera. The next personnel I need would be a camera man to film the interviews and also the clip of the one of the presenters showing his DJ skills. I will also need a storyboard artist to create the storyboard and show the video will be structured. An editor will be needed to help edit video and make sure it hits the targeted run time,  this links with the next personnel I need would be a sound editor to help edit the sound, source the sound for example the background music. A lighting technician will be needed since they know how to set up the lighting equipment, they also need to ensure the lighting equipment is in working order, carry out tests on the equipment and de-rig the lighting when they have finished up filming. 

Distribution and marketing. 

To distribute my product I could release the promotional video one social media which would hopefully attract more younger people to listen to the show. Furthermore I could put the video on the Sine FM website and also on YouTube. I could also use synergy using over subsidiaries in different media sectors to maximise my chances of success of my product. I could also use horizontal integration to promote my product across lots of different media sectors. I could also have  sponsorships who already sponsor Sine FM which is effective because then I can have the video put on sponsors websites and social media accounts.  Push advertising is another method I will use since then I can advertise my product to a larger group which then gives me more of a chance to make the product a lot more successful since a lot of people will come and watch it.